Nataraju Muniraju is an accomplished digital analytical leader with more than 14 years of global experience in the digital marketing industry. With a Master of Technology degree from Visvesvaraya Technological University, he has developed a proven ability to drive innovation, strategy consolidation, and digital measurement standardization in customer acquisition and servicing. Nataraju is experienced in designing, developing, and executing different analytical solutions for segmentation and targeting. With extensive knowledge and proficiency in digital analytics, predictive modeling, optimization, portfolio diagnostics, process reengineering, project management, and team management, he possesses an impressive array of professional skills. Furthermore, Nataraju is a specialist in data mining and analysis, and he has extensive experience handling software and tools such as SAS, Oracle, Teradata, Omniture, and Dream.

Currently, Nataraju serves as the VP of Digital Measurement Analytics at Synchrony, where he is responsible for leading digital analytical solutions, developing new measurement techniques and standards, and driving data-driven decision-making processes through advanced analytics methodologies. Before joining Synchrony, he held key positions such as VP of Digital Analytics and Insights and AVP of Digital Analytics and Insights at the company, where he effectively led a team of analysts and executives in delivering outstanding results.

Nataraju spent several years working at Genpact, where he managed retail and channel analytics, investment analytics, strategic analytics, and digital analytics. During his tenure, he showcased his exceptional skills in project management, team building and leadership, and process improvement. Prior to that, he worked as a Project Assistant at the Institute of Science (IISc), where he provided administrative support to the Sustainable Energy Research Center.

In summary, Nataraju Muniraju is a talented digital analytical leader with expertise in data analysis, strategy development, predictive modeling, segmentation, optimization, process reengineering, project management, and team management. His extensive knowledge and proficiency in digital analytics and various software tools enable him to deliver exceptional results in customer acquisition, retention, and servicing.