Pete McCarthy is a well-seasoned international advertising technology business leader with over 15 years of experience in the industry. He has worked in media agencies, established organizations, and startups, with 10 years of expertise in programmatic ad technology platforms. McCarthy has a proven track record of effective strategic planning and execution, with high impact on revenue and operational excellence. Currently, he works at Adobe as the Head of Agency for the Ad Cloud tech stack, driving further adoption of the Ad Cloud DSP across EMEA programmatic buying units and agencies. He also consults and helps provide clarity on comprehensive solutions for marketers to deploy in activating and managing the enterprise video/mobile/display platform technology.

McCarthy's specialties include cross-channel media and strategic/brand planning, online/interactive marketing management, online video technology, data & analytics, DSP, SSP, DMP, RTB, linear TV, online attribution, and mobile. He has studied marketing and management with a focus on rhetoric and communication at the University at Albany, SUNY.