The University of Georgia

Dunwoody High School

Data Scientist at Zappos Family of Companies

Las Vegas, Nevada, United States

Responsible for designing, developing, and deploying statistical models for internal and external customers, administrating users for Redshift data warehouse, and mentoring younger team members.Designed, built, and maintained infrastructure for automated company top line and item-level forecasting impacting near-term inventory, pricing, and marketing decisions as well as long term company expectations.- tools: R, RedshiftDesigned and implemented NLP algorithm to improve search relevance for rare search terms.- tools: R, Redshift, DynamoDBDesigned and implemented algorithm for category expansion to show visitors personalized categories based on their preferences- tools: Redshift, Python, DynamoDB

Zappos Family of Companies

Data Scientist

Principal developer on R forecasting package used across business and strategy teams for active inventory management during peak seasons.- Projected sales numbers are compared to projected inventory; merchandising teams are alerted to potentially over- or under-bought SKUs- Tools: R, Neural Networks, Time Series AnalysisPrincipal developer on semantic search model, that used NLP techniques to map words or multi-word phrases in any given search term to their most likely entity type (brand, color, category, etc).- Model heavily utilized by Website teams for improvement to search relevancy and search experience- Tools: Python, Named Entity RecognitionMetric derivation to track latent factors related to search relevancy- Metrics used to track impact of new site features and data migration on relevancy of search results- Tools: SQLCreate derived datasets/SQL views for use by the team- Tools: SQLAdvise other members of team on feature engineering- Guided team members on determining features to assess nature and intent of users’ visitsAdvise other members of team on optimal SQL usage- Explain how to optimize queries for column- vs row-store databases- Advise on use of window functions and other advanced SQL functionality to accomplish complex data manipulation- Play a part in design/architecture decisions on new projects

Data Analyst - Data Science

Built dashboards to expedite marketing campaign setup, tracking and assessment- Built dashboard to track A/B tests around marketing campaigns- Built dashboard to automatically choose similar DMAs for marketing campaigns- Built dashboard to scrub customer lists for email marketing campaigns- Tools: R, SQLBuilt script to pull Twitter trends and automatically send them to social media team- Tools: PythonDesigned and executed surveys end to end to answer marketing questions- Surveyed online shoppers on Zappos brand perceptions compared to key competitors- Regularly surveyed online shoppers on Zappos brand awareness compared to key competitors- Tools: R, Qualtrics

Data Analyst - Marketing

- Used primary and secondary research to gain insights into psychological drivers of shoe and clothing purchases

Raphael Fix

Raphael Fix