Ed Piersma is a highly experienced and customer-focused IT sales professional with over 10 years of expertise in account management, strategic partner alliance, business development, and lead generation. He has a proven track record of exceeding annual sales quotas and building effective sales channels within the mobile app store space. Ed is also skilled in software asset management (SAM) procedures that optimize the use of software assets, which drives the roadmap for product development and services. In his career, he has served as a trusted advisor, selling to CXO level customers in Enterprise/Mid-Market accounts. He has an expert knowledge of Microsoft licensing, products, developer services, and Software Asset Management. Additionally, Ed is an effective Agile Scrum Product Owner driving product development results on time and within budget. He has strong business acumen, strategic account planning, and data analysis and execution skills that come with a "hunter" and "farmer" sales personality in driving net new business and revenue growth. His interpersonal skills connect effectively with colleagues, partners, and customers. Ed's specialties include .net, B2B, broadband, business solutions, consulting, CRM, and SalesForce, to list a few.