Howard Sobel is an accomplished business executive with extensive experience in strategic development, affiliate marketing, and software promotion. As co-founder of WUGNET Publications Inc., Sobel worked to promote, distribute, and support software through peer to peer forums and comarketing relationships with non-competing publishers. He also managed the Microsoft WUGNET Software Pick of the Month program that exposed thousands of Windows ISV's to millions of Microsoft customers, resulting in sales and brand awareness. Sobel's expertise includes analysis of consumer software, product positioning, registration incentives, landing page optimization, and online merchandising/marketing. He studied at Villanova University, Penn State University, and Saint Joseph's University.