Pavel Bykov is a highly effective digital marketing manager with an entrepreneurial spirit. He studied Advanced Training in Photojournalism at Lomonosov Moscow State University and earned a Master's degree in Internet technologies and marketing from Moscow State University of Culture and Arts. He is a digital strategist with an analytical mindset focused on incremental growth working in a highly dynamic environment. Bykov has held various leadership positions over the years, including Head of User Acquisition and Retention at Zen at Yandex, Digital Marketing Head at AVITO.ru, and Senior Manager - Performance Marketing at Adidas.

Aside from his marketing experience, Bykov has also dabbled in e-commerce and co-founded online shops such as Mujjoshop.ru and Instamag.ru. He was also a partner at LLC OnlineTravel and worked as an Online Marketing Manager at МониторингАвто.

Given his extensive background in digital marketing and e-commerce, Bykov is an expert in various areas such as SEO, SEM, email marketing, mobile marketing, and OLV & media. He is also a Growth Hacking graduate of Reforge.