Pepperdine University

Ponderosa High School

Talent Marketing at Route

Los Angeles, California, United States

Route

Talent Marketing; Sr. Associate

Strategize and ideate exciting monthly editor and influencer Honest and Honest Beauty product mailings. Lead paid and earned influencer strategy to amplify the brand message, garner awareness, drive purchase intent and trial. Build and maintain relationships with social media influencers through regular communication and gifting. Manage paid influencer campaigns including drafting campaign briefs, negotiating rates, and editing copy to ensure posts are in compliance with FTC regulation. Collaborate with cross-functional partners to draft and create press materials for Public Relations.

The Honest Company

PR Associate

As PR Coordinator, I create exciting monthly mailings for influencers and editors. These mailings feature new Honest and Honest Beauty products partnered with add-ons, that in turn garners social media and press coverage. I maintain relationships with the influencers in our network and constantly seek out new influencers who are the perfect fit for the Honest family. I also execute paid influencer campaigns in compliance with FTC regulations to increase brand awareness and drive trial of specific products. Finally, another major component of my role is to collaborate with cross-functional teams to create press materials, assist with events, and complete other miscellaneous PR needs.

PR Coordinator

Create all content for email campaigns for events in 25+ different regions. Refined the email marketing process by learning and implementing industry best practices resulting in a 5% increase in click-to-open-rate from 2015 to 2016. Utilize Adobe Photoshop and Illustrator to create marketing graphics. Measure and report performance of all digital marketing campaigns, and assess against goals. Edit Executive Director’s reports for the Pepperdine Board of Regents. Collaborate with communications manager to create landing pages for the Pepperdine Alumni Affairs website and optimize user experience. Served as interim communications manager from August 2016 to mid-September 2016.

Manager, Digital Marketing - Alumni Affairs

Wrote content for the Pepperdine University Alumni Affairs monthly newsletter and additional email sends. Created graphics using Photoshop and Illustrator for event marketing purposes. Edited Executive Director’s reports for the Pepperdine Board of Regents. Served as interim social media coordinator for alumni chapter pages from August 2015 to February 2016.

Administrative Assistant/Staff Writer

Conducted media outreach for Grammy Foundation events nationwide. Drafted media alerts and news releases for publication to announce important information regarding events or winner announcements.

The GRAMMY Foundation and MusiCares

Temporary Administrative Assistant

Draft media alerts and news releases for publication to announce important information regarding events or winner announcements. Draft and send emails to news outlets for media outreach. Create photo arrays and social directories for use at GRAMMY Foundation or MusiCares Events. Edit draft letters, press releases, and media alerts.

Communications Intern

Used direct marketing techniques to successfully promote and sell products during in-store events. Trained a new employee on a brand new campaign for BiOmega and continued to supervise this person in their new position as a marketing assistant. Assisted in organizing a twelve-day sales event in Fresno, CA, which was ranked number 4 in sales for the country.

Gold Rush Events, Inc.

Marketing Intern

Maintained and updated all media kits to assist the public relations department in showcasing all press hits for stakeholders. Collaborated with Merchandising Department to obtain style pieces for editorials and celebrity styling sessions. Researched blogs and bloggers to determine target markets for Coachella 2014 styling.

BeachMint

Public Relations Intern

Created the ideal sales experiences for customers by growing personal knowledge on products for the consumers to let them know about the benefits and helping out with the store layout design. Communicated with the client ranging between the ages of 16 and 70 to adhere to their wants and needs, and provide advice during fitting room sessions. Increased sales for the store by suggesting add-on items, creating outfits, and locating items online or in other stores.

J.Crew

Sales Associate

Lead swim practices for children ages 4-8. This included working with faster swimmers to improve technique and build speed, as well as working with newer swimmers and helping them to understand the basics. Overall the main goal was to not only help children learn how to swim but also to help build character and teach them about good sportsmanship, setting goals, and strong work ethic.

Sierra Sharks Swim Team

Assistant Coach

I assisted in leading swim practices for children ages 4-18. My focus ranged anywhere from teaching newer swimmers basic technique to helping more experienced swimmers enhance their form so they can improve their times. I lead swim practices from out of the water and also worked with swimmers from in the water.

Jordan Shaner