Rob Murray is a seasoned professional with extensive experience in consumer intelligence, experience research, innovation strategy, and interactive design. He is currently the Global Experience Management Lead at IBM iX, where he is part of a Global Center of Competence (CoC) that specializes in research, insights, experience strategy, and design thinking. Rob believes that actionable insights come from layering disparate data and making new connections in the context of users' daily lives.

Rob's background includes a Master's degree from the Illinois Institute of Technology and dual Bachelor's degrees from Aberystwyth University and the University of Illinois Urbana-Champaign. He has worked in various leadership roles for top-tier companies such as SapientRazorfish, Citi, Wunderman, Tribal DDB Chicago, and IA Collaborative, where he has championed design thinking, best practices, and standard processes to enable repeatable success in innovation and solution delivery.

Rob's interest in technology and the consumer experience has driven him to guide teams to become self-sufficient in knowledge and expertise while always looking ahead to new disruptive technologies and issues beyond the immediate focus of current projects. His expertise has made him a valuable contributor to any organization he has worked for, and his impeccable work ethics have earned the respect and admiration of his colleagues and peers.