Prajwala Rai is an accomplished analytics professional with a decade of experience in media mix analytics, marketing, merchandising, and supply chain analytics at major Fortune 500 corporations across the US and Europe. Her expertise lies in market mix modeling, predictive modeling using machine learning techniques, time series analysis, and regression modeling like linear and logistic regression. Prajwala is proficient in Advanced SAS, Python, SQL, and Microsoft Office.

Prajwala studied at Jawahar Navodaya Vidyalaya in Udupi before pursuing her Bachelor's in Electronics and Communications at Visvesvaraya Technological University. She then went on to earn her Master of Business Administration (MBA) in Strategy and Marketing at The University of Chicago Booth School of Business.

Her professional experience includes Director and Senior Manager roles at Marketing Management Analytics (MMA) and senior manager roles at Ipsos MORI, Mu Sigma Inc. where she worked as an Associate, Business Analyst, Senior Business Analyst, and Engagement Manager.