Sally Lane is a seasoned content strategy manager with over 15 years of experience in e-commerce experiences for leading brands like The Home Depot, Walt Disney Studios, and Kaiser Permanente. She leads a team of professionals, partners, and agencies in implementing data-driven content strategies that improve user experience and engagement for over 5 million monthly visitors. Sally is a thought leader and consensus builder, capable of working with different stakeholders to influence and execute strategies. Her core capabilities include team building and leadership, content strategy and operations, SEO optimization, quantitative, and qualitative analysis, project management, and UX research and design. Sally has a B.A. in Journalism from Rutgers, The State University of New Jersey, and a Master's Degree in Education, Instructional Message Design & Production from California State University-Los Angeles.