Kelly Horton is a multi-talented marketing and technology leader who has been driving business outcomes for decades. Her experience is a blend of business strategy, marketing technology, and digital transformation across various categories including SaaS software, eCommerce, film studios, and music labels. Kelly specializes in building cross-functional relationships, managing disparate teams, agile methodology, multi-touch attribution, data hygiene, data visualization, platform integrations, compliance (GDPR, CASL, etc.), and scaling solutions to accelerate revenue growth. She is notable for being able to architect and implement digital ecosystems that connect dissimilar platforms into a cohesive unit. Kelly's marketing campaign expertise includes ideation and implementation for major brands such as Lions Gate, Fox, Universal Music Group, Molson Coors, L'Oreal, Warner Brothers, Carbonite, and Insideview. Additionally, she has received many distinguished awards for her work in engineering development, interactive media nominees, and TV programming. Kelly's educational background includes journalism with an emphasis in advertising from San Diego State University and Journalism: Law of the Mass Media from the University of New Hampshire.