Kayla Bond is an experienced professional with a diverse background in CX/Experience Strategy, Loyalty, CRM, Content Strategy, eCommerce, SEO, PR, and Brand Strategy across various industries. She studied Advertising, Public Relations, and Music at Texas Christian University, where she earned a Bachelor of Science degree. Bond is currently serving as the Managing Director of Experience Strategy at VMLY&R, a position she assumed after working as the Group Director of Experience Strategy. Her prior roles at the company include Group Director and General Manager of Commerce, Director of Loyalty & CRM/General Manager of Commerce, and Senior Director of Content Strategy/Strategy Practice Manager. Before joining VMLY&R, Bond served as Director of Social & Content Strategy/Strategy Practice Manager, Director of Search & Emerging Media, and Associate Director of Content & Community Development at Rockfish. Before that, she was the Interactive Specialist at Agency Habitat, Freelance Social Media at The CRAVE Company, and Social Media Manager at Balcom Agency.