Sarah Fults is an accomplished Hotel Distribution & Technology Leader with 25 years of experience. She has a proven track record of identifying and implementing strategies that lead to increased revenues and reduced costs. With a Bachelor of Science (B.S.) in Global Business & Marketing from Arizona State University, Fults is well-equipped to excel in the hospitality industry.

Fults has extensive experience in distribution strategy and operations, product development, third-party partnerships, and optimization across several channels such as OTAs, GDS, and metasearch. She has previously held senior leadership positions at various organizations like MGM Resorts International, Choice Hotels International, Loews Hotels, and HEDNA (Hotel Electronic Distribution Network Association), where she was President and Board Member.

Fults is a transformational leader, who can build strong teams based on a culture of innovation and change. She is skilled in planning and execution, technological innovation, relationship-driven partnerships, successful contract negotiation, and continuous process improvement.