Lulu Luchaire is a seasoned entrepreneur, leader, and branding expert with over 15 years of experience. She has a proven track record in building brands, positioning and selling products & experiences across the technology, consumer goods, and entertainment sectors. She specializes in entrepreneurship, branding, customer experience, customer acquisition & retention, performance marketing, and content creation. Lulu holds two Master's degrees, one in Business Administration & Marketing from HEC School of Management and another in Philosophy and Cognitive Science from Sorbonne University.

Lulu currently serves as the co-founder & CMO of a Fintech/Insurtech start-up that provides affordable auto, renters, and life insurance services to the Hispanic underserved market. She is the founder and creative producer of ONDALINDA, a music, art, and wellness festival in Mexico that celebrates arts, craftsmanship, and indigenous & local communities. She also founded PLANET BUYBACK, a non-profit platform created in collaboration with six communities of the music & entertainment space to fund vetted & impactful land and ocean conservation projects.

Lulu is also a private executive coach and mentor for a selected number of high-profile individuals, and she writes articles and guides on personal development, life goals, and self-improvement on Medium. Lulu's previous roles include co-founder & ex-CEO & CMO at Torii Labs, a herbal tonic product company in the health & wellness space, iTunes Retail Sales & Marketing Manager, Global Retail Sales & Marketing Manager, and European Retail Sales & Marketing Program Executive at Apple Inc. She also worked at Credit Suisse and Havas in the past.