Tamara Ford has spent her career in the software industry with a focus on edtech and analytics. She started her career in a startup environment and was able to gain valuable experience. Her passion for learning and technology led her to explore opportunities to work with companies like Looker. Tamara studied Sociology & Literature at The University of Edinburgh and completed Bachelor's degree in Communication & Minor: English with flying colors from the University of California, Santa Barbara. She currently works with Looker as a Product Marketing Manager and has held several positions within the company, including Corporate Communications & Analyst Relations, Business Development, and Enterprise Account Development. She has a keen interest in research and previously worked as a Research Assistant at USCB Department of Communication. Tamara has also served as the President of Communication Association at U.C.S.B. and utilized her leadership skills in On-Site Director of Rec Program at Park Terrace Swimming and Tennis Club.