University of Pittsburgh - Joseph M. Katz Graduate School of Business

West Virginia University

Account Director at TPN

Account Director

Led successful execution of brand strategy project for the global marketing department of multi-billion dollar nutrition product’s client, accomplishing brand equity assessment; brand positioning optimization; brand book design and content; customized creative brief process and documentation; and corporate identity system and style guide content.

Anthem Worldwide

Strategy Director (Contract Role)

As Group Director, led Promotions and Creative Services groups; responsible for planning, executing and measuring integrated national consumer and trade promotions for 36 brands with a team of 19. Leadership role in multi-million dollar corporate savings initiative across procurement services, including print, merchandise production, fulfillment and redemption.As Promotions Director, started up channel marketing department by collaborating with senior sales leadership, defining roles and responsibilities, recruiting, hiring and developing strategic programs for national accounts such as Kroger, Hannaford, CVS and Supervalu. Developed strong liaison between trade marketing, sales and brand marketing by formulating and managing the Sales Council, a group of sales, trade marketing and brand leaders, to collaborate on and validate marketing concepts and tactics on a quarterly basis.

Constellation Wines US

Group Director

As Senior Manager of Events Marketing, led the strategic planning and execution of over 400 events and sponsorships for 20+ brands with a team of eight; ultimately grew events investment by 25% as well as increased overall satisfaction. As Marketing Manager over a multi-year period, managed brand launches, line extensions for large mature commercial brands to small and medium fine wine brands, both domestic and imports. Approached business strategically by analyzing the brand and category, leveraging consumer insights, defining consumer bulls-eye target, developing or refining brand positioning, portfolio maps and mood boards, recommended and executed several enhanced packaging launches, developed integrated creative platforms across TV, Print, Public Relations, and web development.

E&J Gallo Winery

Marketing Manager and Senior Manager Events Marketing

Led cross-functional teams from concept to execution of multiple successful product launches within the Wet Wipes Sector; identified volume potential, assessed technology, developed execution plan and achieved marketing objectives. Managed multi-million dollar consumer promotions budgets for Huggies Baby Wipes and Kleenex Cottonelle Flushable Moist Wipes, developed strategic plan and managed execution of marketing programs.