Tiyale Hayes is an accomplished thought leader in strategy development and leadership influencing with a strong background in consumer and shopper understanding. With a proven track record of developing business-building ideas targeted towards various demographics, including males, females, teens, and ethnic markets, Hayes is a strategic problem solver with a deep understanding of consumers' needs, creating value within a consumer-focused environment. Hayes has made a strong impact across multiple industries, including Food/Bev, Beauty, and OTC Health Care.

Hayes began her educational journey at HSHS before earning a Bachelor's degree in Marketing from Hampton University. She later obtained her MBA in Marketing at the Purdue University Krannert School of Management.

Throughout her career, Hayes has held various senior marketing research and strategic insights positions at companies such as Johnson & Johnson and Proctor & Gamble. As a former Senior Vice President of Consumer Insights at BET Networks, a subsidiary of Viacom Inc., Hayes developed and led global innovation, talent development, and brand positioning initiatives, among other responsibilities.

Hayes claims specialties in strategy development, global innovation, talent development, ideation and initiative management, multicultural marketing, diversity and inclusion, shopper understanding, and global brand positioning and portfolio management.