Aswathy Vasudevan is an experienced business analytics professional with over 9 years of experience across multiple industries, including banking, retail, technology, and pharmaceuticals. She has an educational background in computer science, having studied at the esteemed Government College of Technology. As a leader, Aswathy has empowered product and marketing team strategies using data-driven insights. Her expertise spans a wide range of tools and programming languages, including SQL, Tableau, R, SAS, Python, and VBA, and Microsoft Office (Excel & PowerPoint). Aswathy's skillset includes A/B testing, marketing performance measurement, marketing attribution, cluster analysis, segmentation, regression, and campaign analysis. She is also experienced in fuzzy matching and automation.