Joshua Barclay, also known as Wizdome, is an accomplished marketer, promoter, manager, consultant, music programmer, DJ, and stylist based in Canada. He is the founder and owner of Regime Marketing & Promotions, a movement that has been rapidly taking over Canada's music industry since 2003.

Joshua's background includes a diploma from Centennial College and multiple roles in the entertainment industry. He has worked for popular organizations such as The Substance Entertainment Group, Uni-Community, LXG Entertainment, LLC, Tilt Rock Records Inc., and Universal Records as a booking agent, managing partner, Canadian rep, A&R manager, and events marketing representative. His experience also includes serving as a server for Maple Leaf Sports & Entertainment.

As the founder of the Asphalt Regime, Joshua has revolutionized street teams, taking it to the next level. Starting with two people, he transformed the idea into a full-sized team that created and executed marketing initiatives. The movement commands the streets of Toronto, Montreal, Ottawa, Calgary, Edmonton, and Vancouver, and claims to be the new era of the street team.

The Asphalt Regime has already made many notable accomplishments, including being featured in Toronto's Urbanology Magazine, and sponsoring their clothing with State Property and New Era. Joshua is without a doubt a force to be reckoned with, and his expertise in marketing, promotion, management, consultancy, music programming, DJing, and styling is nothing short of impressive.