Shelley Iocona is an accomplished innovation consultant and advisor to startups with a wealth of experience in product strategy, design thinking, business optimization, and solution design. As the founder and principal of award-winning innovation consulting firm ON ITS AXIS, Shelley has worked with evolving industries to deliver impressive results. She has held key leadership roles at major corporations such as Yahoo, DIRECTV, and Symantec and has led product strategy and lean product development for startups and incubators. Shelley also provides ongoing mentorship to product professionals and students in the STEAM professions.

Shelley's expertise includes product strategy, design thinking, discovery, market research, user research, usability testing, user experience design, prototyping, agile development, product management, analytics, customer development, lean, organization design, startup acceleration, and entrepreneurial coaching. She is passionate about healthcare technology, hospitality, fintech, disruptive HR, and social good. Shelley holds an Executive Master of Business Administration (EMBA) from Quantic School of Business and Technology and a Bachelor’s Degree in Sociology from the University of California, Santa Barbara. She is also an advisor to startups like Dineable.