Marilia Freire is a seasoned expert in the field of consumer insight and behavior, brand equity, innovation, and market analysis. With over 14 years of experience working with multinational research firms such as TNS Kantar, Ipsos, and GfK, Freire has supported top-tier clients like Nestle, Unilever, P&G, and Google in deploying groundbreaking market research and insight strategies. A graduate of Pontifícia Universidade Católica de São Paulo, Freire has honed her data-driven approach to problem-solving and analysis through roles such as Account Manager at GfK and Ipsos and as a Project Manager of Employee Insights at Kantar TNS. Her wide-ranging expertise includes identity trend identification, supporting brand innovation, developing communication campaigns, brand tracking, and executive-level performance monitoring.