The Ohio State University

Xavier University

Vice President Marketing at Patientco

Atlanta, Georgia

Patientco

Vice President Marketing

At Patientco, we are working to humanize healthcare by bringing compassionate care to the patient financial experience.I lead the marketing team as we aim to be better than the status quo and help healthcare providers do the same. We do so through targeted marketing campaigns to enterprise Health Systems, ABM, field marketing & events, thought leadership, and brand awareness initiatives. Our goal is to partner with the organization to provide regional brand awareness and present as many warm 'at bats' as possible to help both patients and Health Systems navigate the patient's financial journey.

Director of Marketing

Pindrop

Director of WW Demand Generation & Business Development

Focused on building out demand generation strategy for a targeted account list and verticals, creating and managing digital marketing campaigns aimed at generating qualified leads/accounts and prospect engagement utilizing: email, social media, webinars, online ads, outbound calls and the website to target and nurture leads. Responsible for managing all marketing technology integrations, ABM & lead scoring model, reporting, SEO & marketing dashboards.• Work with inside sales, leadership, product marketing, research, content team, and global marketing teams to design and execute multi-channel (localised) promotion of marketing content and campaigns, as well as promote new product launches• Marketo administration and optimization/integrations between Salesforce (including technical requirements, optimizing forms, building emails, landing pages, data hygiene and management,  reporting and MQL process)• Partner with digital agency to create website CRO plan, optimize SEO & SEM strategies• Rollout Engagio ABM technology, create engagement minute scoring model and train marketing and sales team • Build and maintain executive and board facing reports on marketing program influence to pipeline, and business impact• Work with marketing intelligence team and product marketing team to segment audience based on buyer need, buyer's journey and behaviors and make recommendations for optimizing engagement through campaigns and content• Translate and develop product marketing messaging into long-term brand message campaigns

Global Demand Generation & Campaign Manager

Brought on to build out campaign strategy, demand generation processes and business development team ensuring smooth transition of qualified leads and content from marketing to sales for follow-up.• Optimized implementation of Pardot and Salesforce.com• Worked in Pardot to design inbound lead flow and automated email campaigns• Managed and grew the Business Development Team by implementing new target account process, gamification, playbook, scripts and enablement pieces which helped increase quality demo and stage 2 pipeline creation by $1 million in 2 months• Reported weekly, monthly and quarterly metrics to the executive team such as marketing sourced pipeline, event ROI, sales cycle optimization, opportunity creation and business development metrics

Insightpool

Senior Campaign & Business Development Manager

Developed and executed metrics-based marketing engagement & nurturing campaigns through Marketo, events and demand generation programs to deliver new qualified leads and drive pipeline for Cloud Sherpas and Google. Work closely with thought leaders to develop supporting content such as infographics, blog posts, microsites, reports, white papers and presentations• Work with Google product and sales team and internal teams to identify use cases for industry and horizontal specific campaigns and content• Plan and execute local innovative events, roundtables and C-level dinners • Analyze and  surface opportunities to optimize and improve campaign efficiency through research of messaging, lead scoring, and communication with inside sales• Proactively communicate with stakeholders during all phases of a campaign’s lifecycle• Develop both scalable and customized partner-facing reports to showcase results• Work cross-functionally to develop best practices and promote consistency across teams

Cloud Sherpas ( now a part of Accenture)

Marketing Campaign Manager- Google for Work

- Develop over 135 unique campaigns for major oil partners distributing over 30,000 leads• Design campaign tracking, reporting  and monitoring system for newly established team • Deploy and monitor campaigns: direct mail, email, inside sales, outbound,  field sales, telesales• Collaborate with marketing agency to develop and launch new website and collateral • Establish reports on client accounts and for internal and external stakeholders

FleetCor

Campaign Manager, North American Partners

Channel Marketing Coordinator (2011-2013)Partner Marketing Assistant (2010-2011)• Manage a high volume of  quarterly events:  tradeshows, lunch & learns, seminars, user groups, forums, roundtables, roadshows per quarter• Coordinate webinars from program development and creation to follow-up and qualification• Collaborate with partners, resellers, distributors, field marketing and channel sales team to establish quarterly marketing plans for North America & Latin America• Work with Internet Marketing, Email Marketing and sales teams to ensure appropriate follow up and qualification is completed•Track data and prepare reports on the effectiveness of events and activities; evaluate short and long term campaign ROI and supply marketing, sales, and executive team with results

Veeam Software

Channel Marketing Coordinator, Americas East & Latin America

Global Gallery is a non-profit in Columbus, OH that supports Fair Trade and economic growth in developing countries as well as the U.S.• Volunteered, sold merchandise, coffee and educated customers on Fair Trade during local events• Work with local business community, supermarkets, and stores for catering or fundraising • Coordinated and organized major fundraising event which included a silent auction• Contacted potential donors through email, phone and in person

Amanda Zayas