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Australian Institute Of Business

Flinders University

St.Peters College

We passionately pursue customer success through value co-creation with partners on Microsoft technologies.

Novena, Singapore

As the Chief Technology Office for One Commercial Partner in APAC, I work with some of the brightest minds in the industry to help partners create new businesses and revenue streams using the broad set of technologies from Microsoft. My responsibility involves setting the technical strategy, developing and creating opportunities for our people and working closely with partners to evangelize and drive adoption in customer environments with the aim of creating new opportunities for success.

We are always looking for exceptional talent to join the team, so please reach out...

Microsoft

Chief Technology Officer

As the APAC Technical Services Director, I am responsible for making our customers successful in adopting and building real time applications, underpinned by an event based architecture.  In this role I am responsible for the technical services strategy for Vantiq from Evangelism and Presales through to delivery with Professional Services.

VANTIQ

APAC Director Of Technical Services

In this role I lead and develop a team of strategic architects across the Asia Pacific and Japan region to tackle our customers most complicated data challenges involving both structured and unstructured data either on premise or in the cloud. My team and I work with customers to uncover use cases and scenarios in their environment and demonstrate to them through the application of technology and our Center of Excellence, how their data can unlock insights that give them a competitive advantage or critical insights in to their customer base.

The role also delivers a critical function in being the voice of the region with the product teams, in that it gathers feedback from employees, customers, partners and users on the development of new capabilities in our product portfolio.

Finally, as a technical leader, the role involves demonstrating through leadership in the industry thought large and small events, with an equal investment in generating thought pieces on LinkedIn and Social Media channels for broad engagement.

Hitachi Vantara

Director Data Intelligence, Asia Pacific

In this role I manage a multi-level organization that has a focus on driving a profitable sales organization.

Our mission: To drive profitable and relevant solutions through the field at scale.

In order to achieve this, I built a completely new organization to deliver on this mission, sourcing the best people in the industry with complimentary skills to establish a team which will lead the company in transformation. My beliefs in this role is to drive a level of autonomy and focus in the team, it's not about doing one hundred things, but invest the time and effort one a couple of things you believe are going to make the most impact, and go deep to drive results.

Data Solutions Group Director

- Champion the regional technical strategy and shape the activities and roadmaps for technical campaigns. Deliver corporate evangelism to bolster the company’s image beyond perceptions of storage.
- Work with business development leads to integrate go to market strategies for products and services to achieve revenue, profit and new business award targets.
- Assess market requirements and market demand to define compelling service and business impacting solutions offerings. Identify, evaluate, and execute on opportunities to optimise or expand lines of business. Evaluate emerging market trends and directions to accelerate service offering adoption.
- Create a strong “outside-in” culture and communicate market requirements and feedback to the corporate and engineering teams to create relevant value propositions for the market.
- Foster a consultative approach which enable the team to develop unique solutions for its customers and position the value of those solutions to drive industry leadership.
- Provide leadership to a team of technical specialists including hiring, coaching, and overall delivery of world class solutions. Effectively delegate work to the team for successful achievement of goals and objectives.
- Serve as trusted advisor to both team and customers by successfully resolving complex customer escalation processes.

Hitachi Data Systems

Director of Solution Specialists, Asia Pacific

- Took the lead to identify, evaluate, negotiate, manage and execute complex and high impact partnership activities to drive the company’s US$ 70M regional business across the company’s Management, Networking, Storage and End User Computing technologies.
- Provided leadership in developing alliances, partnerships and industry relationships to maintain VMware’s position as a respected thought leader in the industry.
- Analysed emerging and adjacent market, product, competitive and technology trends to identify new growth opportunities from both existing and prospective partners that align with the commercial roadmap.
- Steered and directed new partnership opportunities from the idea and concept stage to contracting and launching, working with key internal stakeholders to ensure the opportunity aligns with current business goals.
- Shepherded key strategic initiatives and new partner opportunities from initiation to execution and continue to guide ongoing adoption. Prepared robust business cases to support new partnership and gained consensus on approach.
- Developed marketing and sales plans that generated demand within the partner channel. Provided key input into partner strategy to enhance performance for the company’s product portfolio.
- Built market position by locating, developing, defining, negotiating and closing deals with prospective partners and clients. Implemented relationship building activities at the C-level to develop a qualified pipeline of prospective new clients.
- Defined and proposed technically innovative solutions focused on business enablement. Established and enhanced customer relationships, providing technical expertise on engagements and identified customised solution opportunities to meet customer business requirements.
- Promoted the company’s industry leadership and drive awareness and adoption through active participation in industry events.

VMware

Head of Strategic Business Development

- Defined and developed region-wide product marketing plans for the portfolio of Talent Solutions tools. Developed the go-to-market strategy through market research, identifying target markets, mapping buying behaviour, competitive analysis, customer engagement and business planning.
- Engaged with internal HR teams as well as recruitment agencies to identify trends in the talent recruitment industry and translate them into compelling feature capabilities. Collaborated with corporate development teams to communicate requirements and determine release schedules for the region.
- Functioned as product expert and provided the direction and positioning of the business, drove market adoption and industry analysis and conveyed customer viewpoints and feature requirements back to the product team.
- Worked with internal teams to identify target audiences, positioning, market-specific pricing, segment-specific message/content, voice and critical business issues. Determined the best methods to communicate in a compelling manner to the intended audiences.
- Created material for product launched including press releases, launch materials, sales collateral, customer presentations, videos and sales training materials. Developed content for sales training, assisted in the development of sales tools and marketing assets. Served as key partner to the product, sales and marketing teams.

LinkedIn

Head of Product Marketing APAC - Talent Solutions

- Worked closely with senior executives, marketing team, sales and product management to optimise the growth of the datacentre infrastructure which includes vSphere, Operations Management, Automation Management and Virtual Desktop Infrastructure.
- Set and execute specific product and solutions marketing, launch and sales strategies for the diverse markets in India and the ASEAN. Gathered and analysed data in support of market segmentation and gathered requirements for product development to address newly identified segments and markets.
- Maintained a deep understanding of the industry and market dynamics. Actively monitored, communicated and acted upon changes relevant to customers and competition.
- Gathered and analysed data in support of developing pricing strategies. Partnered with other stakeholders to operationalise pricing. Segmented and tiered regional markets to obtain and sustain market leadership and ensure optimal packaging, pricing and positioning.
- Managed product lifecycles, defined and executed on the roadmap. Led the launch of new products and releases, defining product positioning and ensuring operational readiness.
- Developed effective messaging and positioning to serve as content for marketing programs, differentiate VMware as the market leader in virtualisation and communicate the benefits to multiple buyer types.
- Educated the sales team on value proposition, pipeline generation and partner readiness.

Senior Product & Solutions Marketing Manager, ASEAN & India

- Strategised, developed and executed the go-to-market plan for the US$ 100M Windows Desktop OS portfolio which included the Windows Desktop OS, Microsoft Desktop Optimization Pack, Internet Explorer and Windows Live.
- Managed achievement of marketing annual revenue targets and performed forecasting, budget planning and execution, marketing and PR. Represented the market, customer and business needs to ensure successful commercialisation in line with the defined business plan for products.
- Influenced cross functional teams governing product and portfolio strategy, product health and new product development initiatives. Collaborated with OEM’s to ensure development of consumer-responsive hardware designs for PCs.
- Effectively positioned each product with engaging content to demonstrate the business benefits of employing Microsoft solutions over the competition, promoting brand awareness and driving new and repeat business.
- Conceptualised and rolled out product launch plans and deliverables. Executed and reported on creative demand generation and lead development programs including email, trade shows, seminars, executive events, web and social media to accelerate the sales cycle.

Windows Client Business Group Lead

- Determined positioning for Windows Server and other commercial software technologies and performed competitive analysis against free and open source software. Shaped the voice of the platform through feature prioritisation and external communications that helped grow its loyal customer base.
- Identified technology leadership evidence that substantiated the platform’s industry leading position. Worked with cross-functional leaders in communications and sales to create consumer awareness of product leadership, vision and strategy.
- Created powerful stories, crafted narratives and how various Windows products help tell that story. Bring disparate threads, news and ideas together and turned them into a single, powerful narrative.
- Collaborated with Media and PR teams to manage asset creation and messaging platforms to transform negative organisation perceptions. Put together materials such as one pagers, web pages, blog posts, though leadership pieces and identifying the ways to get messages to market.

Platform Strategy Lead

- Drove new business and growth opportunities for the Application Lifecycle Management and Developer tools in emerging markets. Managed a team of product managers across the region. Defined product positioning and pricing strategy to produce the highest possible long-term market share.
- Collected, analysed and synthesised technical and commercial information on the market trends to feed the strategic orientations for the portfolio.
- Develop and implement strategic marketing plans, sales activities, go-to-market messaging and forecasts to achieve corporate objectives for products and services.
- Built internal sales programs specific to achieving large enterprise deals.

Developer Tools Sales Specialist

Drive the adoption of .NET with developers through user group communities, independent software vendors and enterprise customers.

Develop programs to accelerate adoption and education of new developer technologies.

Connect with customers through strong technical expertise through one on one customer engagements and large scale conference events.

Technical Evangelist & Strategist

Launch and evangelize new and emerging developer technologies to customers both Enterprise and Midmarket.
Executed Product Launches
Engaged and managed community based events and support groups.
Regional spokesperson for Microsoft Developer Technologies.

Developer Evangelist

Developed Enterprise Class Systems for customers both public and private.
Led team of developers, architects and testers.
Ran educational classes on the use of Microsoft technologies in the workplace.

Matthew Hardman