Estefano Castañeda Bello is a versatile professional with a background in Informatics and Psychology. He is known for his ability to create useful products, design services, and change people's lives through UX design. Estefano used to work as a Frontend Developer but decided to switch careers to become a UX Designer, and later on, a UX Strategist. He has worked in different sectors such as finance, education, statistics, and politics. He currently works as a Senior UX Designer at Culqi, a Peruvian payments company. Estefano is also a docent for UX Design at Idat, where he shares his knowledge and experience with young designers.

Estefano has a methodical approach to work and pays special attention to the needs of the people involved, understanding their problems and limitations. He sees himself as an agent of change that can create the right conditions for a culture of principles and values that can impact and influence people's choices. Some of the core principles guiding his thinking and work include empathy, grounded problem definition, hypothesis-driven ideation, feedback-based iteration, the importance of motivation and frustration, and meaningful measurement.

In his free time, Estefano enjoys reading and watching films related to science fiction, comedy, entrepreneurship, and psychology. Exploration is also part of his leisure activities, an opportunity to experience different lifestyles and expand his knowledge about people and cultures.