Saint Joseph's University - Erivan K. Haub School of Business

Brand Director at Gainful

New York, New York, United States

Gainful

Brand Director

SoulCycle Inc.

Senior Manager, Integrated Brand Marketing

- Drive strategic planning of brand marketing efforts to drive awareness of the ELOQUII brand.
- Oversee internal research efforts to drive business decisions including Brand Awareness Tracker, Store Market surveys, and other ad hoc research.

ELOQUII

Director, Integrated Marketing and Customer Insights

- Oversaw the strategy pillar of the Universal Kids Marketing team by uncovering and synthesizing insights, keeping a finger on the pulse of cultural, competitive, media and digital trends.
- Drove campaign strategies to inform approach and launch plans across all platforms.
- Oversaw Universal Kids social media across three platforms including Facebook, Instagram and Twitter with varying target audiences.

NBCUniversal Media, LLC

Director Of Brand Marketing

- Oversaw strategic development and creative output of all deliverables for 3Q15 brand refresh.
- Guided creative agency in development of 2015 branding and provided ongoing creative feedback/direction.
- Served as campaign manager for five original series launch campaigns.

NBCUniversal Media, LLC (Sprout)

Brand Marketing Manager

- Communicated the value of the Sprout brand by summarizing and providing key viewer statistics and creatively presenting platform metrics for sales pitches, upfront, sizzles and other outside presentations.

Bridget Sullivan