Washington University in St. Louis - Olin Business School

CMO  -  SaaS  -  B2B  -  Demand Builder  -  Product Marketer  -  Leader of High Performing Teams

Techstars

Lead Mentor

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Investor Rating

Co-Founder

Underscore VC

_Core Member

LearnLaunch Fund + Accelerator

Mentor

MassChallenge

Judge and Mentor

Ensuring every child in Massachusetts has access to new underwear for each day of the week

Cocotree Kids

Advisory Board Member

Delivering the CMO services early stage B2B SaaS organizations need to scale their go-to-market. Expertise building marketing machines that deliver predictable revenue growth and guiding the journey to product-market fit. 

Core Services Include
• Go-to-Market Strategy & Product-Market Fit
• Sales & Marketing Model/Goal Alignment
• Ideal Customer Profile Creation
• Messaging Strategy & Product Positioning
• Content Strategy Creation
• Marketing Automation, Lead Scoring & Contact Strategy
• Marketing Strategy & Tactical Plan Creation
• Process Design & Root Cause Analysis
• Organization Strategy & Design
• Qualitative & Quantitative Research

Go2Marketing Consulting

Principal

Anyline's SaaS mobile data capture platform uses artificial intelligence to turn images into information, enabling greater efficiency in people-intensive industries like retail, logistics, energy and manufacturing.
• Promoted to executive team after five months, owning annual marketing budget with accountability for driving 80% of new business via inbound
• Generated 300+ inbound opportunities in 2021, doubling Anyline’s ARR
• Rebuilt marketing organization around go-to-market strategy and desired outcomes, growing team from five to eleven full-time employees, with no attrition during tenure
• Added thousands of new names to the database every year, roughly 25% of which convert to MQLs
• Implemented the company's first lead nurture strategy which, in less than a year, accounts for 50% of all inbound opportunities created
• Rebuilt target personas, product positioning and messaging strategy for product portfolio
• Prepared and presented marketing performance updates to board and at quarterly all-hands meetings

Anyline

Chief Marketing Officer

• Created Anyline's first integrated marketing plan with globally aligned targets, strategy and KPIs to launch mobile barcode scanning
• In first two months, improved paid search performance 10x, implemented lead scoring and generated 194 leads from new channels (over half of which sales qualified for outreach)  
• Instituted formal OKRs and weekly results meetings to ensure team tracks to objectives and continuously improves performance
• Created new go-to-market strategy, which was rolled out across all product lines in Sept '21

Vice President Marketing

Wilde Agency is a marketing consulting and services firm focused on triggering subconscious human responses to drive measurable outcomes for clients’ digital and direct initiatives
• Member of senior-staff, providing strategic consulting services to B2B and B2C marketing leaders, creating marketing plans, messaging strategies, complex results analysis and dashboards/KPIs
• Managed account team including performance reviews and staffing plan
• Created new behavioral segmentation framework and communication plan for BostonGlobe.com subscribers, lifting retention rates by 19%
• Drove creation of online B2B marketing plan and KPI dashboard for Nuance Power PDF SaaS launch, generating over 1,000 leads in the first three months 
• Led creation of comprehensive two-year plan for T. Rowe Price to elevate 401k contributions via sponsor marketing initiatives, changes in organizational design and infrastructure enhancements
• Managed Operations, overseeing agency financial reporting and implementation of new operating system

Wilde Agency

Account Director

Garfield is a boutique agency that develops brands from the ground-up and frames website and traffic-driving digital strategies for technically focused B2B clients
• Co-managed Boston office, sharing responsibility for P&L, agency goal-setting and marketing, staffing and organizational design 
• Managed all Boston accounts from a strategic, relationship and project management standpoint including: Philips Healthcare, Athena Diagnostics, Lightower Fiber Networks and ERT
• Led development of digital strategy and delivery of new website for ERT (a leading cloud-based clinical trial data management company), significantly increasing site visits and on-page engagement
• Successfully increased revenue by 20% and established office profitability for the first time in years through new client acquisition and existing client development
• Identified need for and developed agency-wide 5-Year Plan, outlining annual goals and tactics to achieve desired outcomes in partnership with executive team

Garfield Group Interactive

Vice President, Account Services

Bose is a global multi-billion dollar audio products company
• Department leader impacting mission, goals and structure for Marketing Communications organization
• Managed team that developed the marketing strategy for all new products including product positioning, target market and advertising campaigns 
• Developed new target audience definition methodology with Corporate Consumer Research to derive insights for product launch and marketing strategies
• Revamped the consumer product launch process, partnering with product marketing and sales channels to create an approach that advanced strategic quality and interdepartmental alignment

Bose Corporation

Manager, Product Launch Marketing

• Supervised nine-person account team responsible for managing the development of communication strategies and advertising for $100MM+ in Bose US media spend 
• Established goals and annual assessments for direct reports, continuously monitoring individual progress and reviewing successes/opportunities for improvement 
• Co-led development of new creative ad development process, reducing time to market from 12 to 6 weeks, and oversaw process assessment, cutting production time by 50% and costs by 15%

Manager, Account Service

• Managed new advertising in support of established Wave Music System and QuietComfort headphone products
• Co-led process improvement initiative to ensure the accurate release of over 1,500 print ads per year, resulting in a reduction in error-rate from 0.5% to 0.03%
• Launched Bose on QVC and ShopNBC home shopping

Dan Sirk