Sridhar Reddy, also known as Sri, is an experienced professional in UI/UX design and development with more than 15 years of practice. He has worked with top clients such as eBay, PayPal, HomeDepot, Kaplan, Walt Disney World, AIG, TIAA, Cognizant, Capgemini, among others. Sri has studied both Master's in Computer Applications and Bachelor's in Computer Applications, specializing in information systems and e-commerce.

Sri has fostered and sustained several partnerships throughout the years while delivering countless projects for his clients. He is also an expert in system design, information architecture, and implementation. Sri has developed company-wide processes and best practices in creating an inclusive and unique work environment.

He is the founder and CEO of IDEEO, a global company that specializes in UX/UI design and development. Before founding the company, he was the Global Head of UX/UI at Prowess Software Services. Sri has also served as a UX Lead at AIG and an Information Architect at TIAA. Additionally, he's worked as a UI/FED lead at Home Depot, a senior UI/UX designer at eBay, and a UI Designer at Walt Disney World, Kaplan, Cognizant Technology Solutions, among others.