Meet Bill McKenna, a seasoned technology-oriented sales professional with over 25 years of experience working with C-Level executives in the payments, IOT, cybersecurity, and retail automation sectors. He is a proven performer that consistently exceeds quota and drives business growth. Bill is well-versed in the sales cycle, sales management, marketing, strategic planning, negotiations, complex sales, sales pitch development, presentations, partnerships, GTM, and closing. His extensive industry knowledge has enabled him to drive new revenue, open new channels, build partnerships, and improve the bottom line for several companies.

Bill has a track record of delivering results as he drove sales that created well over $5B in new payment processing volume. He implemented a win-win commission structure that increased overall GM by 23%, negotiated vendor contracts, increasing efficiency, and reducing the cost of goods by 27%. He has closed deals in APAC, EMEA, America’s, and India. Bill has provided introductions at Tier 1 C-Level, USN Admiral Levels for BOD positions. He has sold over 1,000 Retailers automation including pos, inventory, accounting, marketing, loyalty programs, web, and payments. He has worked with renowned companies like Boston Consulting, Booz Allen Hamilton, Deloitte, KPMG, Cambridge Consulting Groups, and startups to Tier 1 companies like AT&T, Ford, Cisco, Digital Realty, SAIC, BMW, Mattel, USN, Guggenheim, Qualcomm, Raytheon, AMD, Western Digital, Fisher Price, UCLA, Federal Railroad Administration, National Labs, National Parks, Museums, and Zoos.

Bill holds a degree in Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies from Saint Mary's College of California and an Associate of Arts (AA) from Marymount California University. He is also the founder of Cognomovement and has held various positions in business development and sales at notable companies like AgilePQ, OpTCTS, Paysafe Group, and CAM Commerce Solutions.

Bill is an exemplary leader with a responsive and approachable management style that inspires high-performing teams through mentoring and effectively guiding teams through directional changes within the company's big picture. Higher-ups looking to drive business growth, improve sales, and increase profitability should consider partnering with Bill as he consistently meets and exceeds expectations.