Michelle van Gennip

Michelle van Gennip is a seasoned social media manager with a wealth of experience in devising and implementing social media strategies, managing channels, cultivating influencer partnerships, and creating engaging content. Currently, she holds the role of social media manager at the 'het Wereld Natuur Fonds', where she oversees the WWF-NL social media strategy.

Michelle's educational background is founded on a strong communication base, having pursued a Master of Science (MSc) in Corporate Communication and a Bachelor of Science (BSc) in Communication Science at the University of Amsterdam. Prior to her university education, she completed VWO in the fields of Economics & Society, Culture & Society at Odulphus Lyceum.

Her professional journey includes notable roles such as Social Media Manager at Swapfiets, Social Media Manager at WWF Netherlands (WNF / Wereld Natuur Fonds), Content & Campaign Manager, Social Media Specialist, and Social Media Analyst at ABN AMRO Bank N.V., as well as intern and stagiaire positions at the same institution.