Smisha Samra is a highly experienced strategic research professional, currently serving as Vice President at Grail Insights. With a passion for identifying opportunities in dynamic environments, she has continually delivered top-notch research support and insights to business decision-makers across various industries, including financial services, consumer goods, retail, and manufacturing. Smisha's extensive international experience includes working and living in different countries, including Canada, the US, India, South Africa, China, UK, and Dubai.

Smisha's educational background is diverse, having studied MBA at University of Oxford - Said Business School, Engineering at Punjab Engineering College, and KV 1 Chandimandir at Kendriya Vidyalaya.

Her expertise includes market/industry/brand tracking and analysis, benchmarking and best practice analysis, business strategy, due diligence, market opportunity assessment, knowledge management, competitive intelligence, company profiling, market sizing, and buyer decision journey.

Outside of work, Smisha enjoys satisfying her children's innate curiosity, ranging from the universe to blood cells, and telling stories to them.