Sara Serrano is a passionate professional in User Experience (UX), Agile principles, and Psychology. She excels in solving user problems by delivering engaging solutions with measurable user behavior outcomes through metrics for continuous optimization. With a background spanning from small agencies to a large consultancy and working as a freelancer, Sara has gained a global project perspective and diverse knowledge in various project aspects.

Having experience in multi-disciplinary teams, Sara values clear communication to ensure team effectiveness, achieve desired results, and avoid resource wastage. She discovered the agile philosophy as a perfect match for her work ideals, emphasizing the value of teamwork for collaborative discovery and design, enhancing product quality and commitment from team members.

Sara believes in the importance of people within organizations and enjoys guiding teams to develop the right product efficiently and effectively. In her free time, she coordinates the UX Academy in Valencia, a monthly event focused on user experience. Sara's specialties include project management, User-Centered Design (UCD), multi-device design, usability, psychology, and neuromarketing.

Sara Serrano's educational background includes a degree in Industrial Design Engineering and Master's degrees in Business Administration with a focus on electronic company management, Simulation in Visual Design and Architecture, as well as additional studies in 3D visualization and architecture.