New York University

Product Management: Strategy & Execution + Market Intelligence  -   Serving: Scholarly Communications + Information Analytics + Arts & Media

New York City Metropolitan Area

- New product development : competitive / market intelligence research > strategy + execution* Fractional product management leadership* Product management strategy and executionSwensonia emphasizes the integration of OSINT (open source intelligence) research, data gathering & analysis to support competitive market intelligence to inform and enhance business strategy and tactics. While we focus on the scholarly communications industry we also work with information service providers, investigative journalists, arts & media organizations, law firms, tech startups, inventors and NGOs.

Swensonia Consulting

Founder and Principal

I lead the product management and design team for <a href="http://Scopus.com">Scopus.com</a>, the world’s largest abstract and citation database platform of peer-reviewed literature with smart tools that track, analyze and visualize research. Our team is distributed across New York, Amsterdam, Dayton, London, and Chennai.Emphasis on investigating and designing new paradigms for search and discovery in science and academia; continuous improvement of product management & design processes and expanding the reach of <a href="http://Scopus.com">Scopus.com</a> within the research ecosystem.

Elsevier

Senior Director Product Management - Scopus

Advised clients on best practices and strategies for bridging creative, technology and business aspects of their online and new media projects by improving their project management practices. Specialized in working with small and mid-size design agencies, artists & inventors as well as production and development arms of larger media concerns.

Principal Consultant

Senior advisor to editors, producers, product managers and creative teams on development of the company’s online products/presence and by establishing an enterprise technology PMO.  Instrumental in persuading enterprise leaders to adopt standardized project management methodologies by implementing successful projects. Introduced PMBOK-based framework to enterprise-wide programs and projects such as a Lotus Notes to MS Exchange e-mail migration ($5M), contract and intellectual property management system, security awareness learning management system (LMS) and more. Member, Hearst IT Strategy Committee.

Hearst

Director of Program Management

Provided strategic and tactical project management stewardship services, information architecture and UX training to media companies, internet startups, and creative services agencies, increasing sales and improving productivity and deliverable success. Designed PM mentorship programs and delivered customized research and analysis reports on industry trends and practices. Clients included Hearst Interactive Studios, Rise Agency, McGraw-Hill Construction Information Group, FirstData, NetMundo, Urban Box Office Network, NYU and others.

Dyson College of Arts and Sciences, Masters in Publishing ProgramCo-developed curriculum for two graduate-level courses designed to meet the needs of publishing professionals seeking practical knowledge of new media publishing technologies: • “Modern Technology in Publishing” focused on production and business best practices associated with multimedia production.• “Electronic Publishing” focused on information architecture development, multimedia design, and production management best practices.

Pace University

Adjunct Professor

Director, Production (1997 – October 1998); Executive Producer (1997); Producer (November 1995 – 1996) Recruited to this publishing giant’s flagship applied research facility and production studio to develop best practices in new media and provide quality full-service creative, production, technology and hosting support to all business units.  Led the online development of brands such as Avon Books, Hearst-Argyle Television, Esquire, Harper's Bazaar and other brands.

Hearst New Media

Director Production

Blam! was proclaimed the “first CD-ROM experimental magazine” by Steven Heller in Graphic Design Timeline: A Century of Design Milestones and proclaimed "the Marilyn Manson of multimedia" by Time Out New York.  Secured exhibitions at premier art museums including The Centre Georges Pompidou (Paris) and The Museum of Contemporary Art (Australia), and featured in MTV, Wired, ID, eye, New York, Village Voice, Mediamatic, etc.UPDATE: NEA and BLAM! were recently featured in the group show "Welcome to the Future! The Floppy CD-ROM Revolution" at iMAL Center for Digital Cultures and Technology (Brussels, Belgium)  19 March - 26 April 2015. See: <a href="http://www.imal.org/en/activity/welcome-future">http://www.imal.org/en/activity/welcome-future</a> for more information.

BLAM! - Necro Enema Amalgamated (NEA)

Co-Founder and Creative Director

Responsible for database backed personalized "1:1" marketing production and product development.

Eric Swenson