Karl Prytz is a highly skilled and experienced digital business leader with over 15 years of experience in building and developing digital businesses across a wide range of fields, including marketing, tech, e-commerce, fintech, and more. He has worked with a diverse range of ownership structures, including entrepreneurs/founders, private equity firms, international organizations, and family-owned businesses. Prytz has a proven track record of successfully managing and growing businesses in rapid-growth and turnaround environments.

He has extensive knowledge of marketing disciplines, both digital and non-digital, B2B, B2C, D2C, and B2B2C, including strategic and tactical areas. Prytz has a sincere belief in prioritizing product-first marketing approaches to maximize business potential and drive profitability. Additionally, he has a broad skill set, including branding, sales, marketing, digitalization, financial technology, ARR-business, press and public relations, social media marketing, e-commerce, and communication.

Prytz has studied at Stockholm School of Economics, Stockholm University, and Karolinska Institutet. He is the Chief Marketing Officer at Advisa AB and has previously held leadership positions such as Chief Marketing Officer at Naty AB, Kvdbil, and Klarna. Additionally, he has served on advisory boards for companies and non-profit organizations such as ASKET, The Non-Violence Project Foundation, and Animail.