Valdosta State University

Langley Federal Credit Union

Marketing Generalist

• Provide small business and nonprofits with online growth using Pay-Per-Click, Search Engine Optimization, and website optimizations. 
• Strategize online presence and digital products to provide the client with optimal growth.
• Build websites on various platforms like Wordpress/Woocommerce, Shopify, and Squarespace.
• Manage and implement Google Ad Grant campaigns for nonprofits

Hamman Interactive

Founder

Defined the strategic marketing direction and roadmap for the organization and ensure seamless execution across all channels, both digital and traditional.

Designed and implement marketing strategies aligned with business goals and objectives and brand penetration, including effective SEO, SEM and content strategies that drove successful ad campaigns for increased web traffic.

Created role-based Marketing CRM solutions, email marketing strategies and journeys, social media strategies, trigger development and various other revenue-generating pilot programs. 

Oversee the operations, enhancements, and optimizations for the Marketing suite of tools.

Trained and coached Loan Officers in marketing activities by presenting easily understood marketing plans for implementation into their daily processes, ensuring brand consistency across operations.

HomeFactor Financial

Chief Marketing Officer

Defined the strategic marketing direction and roadmap for the organization and ensure seamless execution across all channels, both digital and traditional.

Designed and implement marketing strategies aligned with business goals and objectives and brand penetration, including effective SEO, SEM and content strategies that drove successful ad campaigns for increased web traffic.

Performed gap analyses, present viable solutions along with cost estimates and create the implementation timeline.

Served as a core business stakeholder for all IT developed digital marketing solutions. 

Created role-based Marketing CRM solutions, email marketing strategies and journeys, social media strategies, trigger development and various other revenue-generating pilot programs. 

Trained and coached Loan Officers in marketing activities by presenting easily understood marketing plans for implementation into their daily processes, ensuring brand consistency across operations.

Managed third-party tech business relationships to ensure a continuous competitive advantage within the industry.

Southern Trust Mortgage

Manager of Digital Marketing

• Strategized, developed, launched, and managed five different websites.
• Develop and manage KPIs and prioritize work in order to achieve results.
• Managed a team to redesigned and launched an e-commerce website.
• Drove outcomes by defining new features and optimization strategies; partner with various
teams to monitor performance, conduct analysis and evaluate the impact of experiments using a
combination of tools and testing.
• Using SEO grew traffic of online community from 400,000 monthly to 1.4 million monthly.
• Successfully oversaw the launch of an online academy and grew enrollment to over 500
attendees in 2 years using agile development, SEO, Facebook and Google Advertising.
• Created and grew email marketing list to over 40,000 subscribers using optimized website
lead capturing features.
• Increased Facebook fan-base from 4,000 to 43,000 followers.
• In the last three years increased online revenue from $38,000 to over $650,000 annually.

WELL-TRAINED MIND PRESS

Director Of Digital Marketing And E-Commerce

• Manage web development vendor to ensure quality development and efficient development
efforts.
• Drove up target-market product sales by 27% through strategizing and launching a new
online marketing strategy.
• Increased new-product revenue from zero to $50,000 within one month by spearheading
the creation and implementation of a highly effective Pay-Per-Click marketing campaign and
developing effective landing pages.
• Increased lead generation by over 300% by optimizing funnel.
• Prioritized, designed, and executed an expansive variety of A/B and multivariate tests.

ZTA, Inc

Digital Marketing Director

• Created and maintained multiple project timelines from concept to release. Responsible for
frequent, comprehensive progress reporting to VP of Marketing.
• Managed the web properties by closely tracking the business performance of the KPIs and
measuring the impact of the new capabilities.
• Created strategic roadmap to expand/strengthen retail/online sales channel relationships
and better integrate vendor solutions.
• Planned and led the execution of a digital advertising campaign that doubled monthly
revenue.
• Strategized and oversaw the developed a new checkout process which led to increased purchases and more extended visitor sessions.

Cavalier Telephone

E-commerce Manager/Digital Marketing Manager

• Responsible for nine website properties development and marketing in 3 different regions.
• Manage multiple projects and initiatives simultaneously as both a project lead, team member and/or through direct, hands-on management for the entire company.
• Optimized websites using A/B testing and consumer usability testing which lead to an overall increase in company revenue.
• Oversaw the management of a $240,000 national Pay-Per-Click (PPC) ad campaign for cox.com.
• Created and implemented three local system yearly internet marketing budgets.
• Increased online traffic to local markets by over 60% using a combination of SEO and Digital Marketing.

Cox Communications

E-Commerce Manager

• Strategized and developed websites for clients.
• Provided UX design for multimedia projects.
• Solved client challenges by developing innovative web products.

John Hamman