Katie Croucher is a highly accomplished Associate Brand Manager at Canadian Tire Corporation. With a strong educational background, including a Certificate in Brand Management from the University of Toronto, a Bachelor of Arts with Honours in Communication Studies from Wilfrid Laurier University, and a Post-Graduate Certificate in Event Management from Niagara College, Croucher has developed a wealth of skills and expertise in her field. At Canadian Tire Corporation, Croucher has held numerous positions, including Brand Consultant and Category Business Analyst, where she developed skills in data analysis, sales forecasting, and product development. She also worked as a Category Implementation Specialist, Electronics, where she was responsible for driving sales growth in the electronics category by developing new product launches and marketing campaigns. Prior to her work at Canadian Tire Corporation, Croucher gained valuable experience as a Residence Life Don at Wilfrid Laurier University and as a Claims Assistant at Economical Insurance.