Aoife Marron is a highly skilled and experienced qualitative specialist at RED C Research and Marketing Ltd, one of the most prominent agencies in Ireland and the UK. With a passion for engaging with consumers and customers, Aoife's natural talent lies in thinking and storytelling, leaving clients with memorable and valuable storylines that deliver results for their businesses. She has had the privilege of working with numerous big and loved brands, including Disney, Smyths Toys Superstores, and Liberty Insurance, to name a few. She holds an MLitt and a Joint Honours BA in English and Economics, both from Maynooth University, and made significant progress towards a PhD in English at the National University of Ireland, Maynooth. Aoife has also held several other roles, including Chairperson and Vice Chairperson at The Marketing Society Future Council and is a former Senior Research Manager at MCCP - The Authentic Brand People.