William MacKay is a skilled full-stack marketer with extensive experience in growth and acquisition strategies. He studied BSBA in Entrepreneurship and New Venture Management at Northeastern University, honing his knowledge and expertise in the field. With his passion for digital marketing, William has held various positions in different organizations, focusing on implementing data-driven campaigns. He is currently the Director of Digital Marketing at Formstack, where he leads a team of experts in driving growth and revenue. Prior to joining Formstack, William held multiple positions, including Manager of Digital Performance Marketing and Growth Marketer, where he worked on optimizing Formstack's online acquisition channels, achieving excellent results. He also co-founded Boon, where he served as Head of Growth, contributing to the company's growth and success. Additionally, William was Marketing Lead at truBrain, a smart drug company, Marketing Automation Consultant at Marketo, and Demand Generation Manager at Wakanda.io. With over a decade of experience in the marketing field, William has mastered the art of developing marketing strategies, building successful teams, and delivering results. Overall, William MacKay is a brilliant marketer whose impact on the industry is felt through every company he has worked for.