Bowling Green State University

Ohio University

Passionate about insights and digging deep to understand the why

Broadview Heights, Ohio

After many years on the client side, I am now able to focus on my passion - qualitative research. Working across industries, my goal as a moderator and qualitative consultant is to get you insights that drive good business decisions and identify business opportunities you may never have realized.

Ipsos in North America

Senior Qualitative Consultant and Moderator

Responsible for leading the market research function, including identifying research needs, developing research plans to address, and mining for insights and recommendations from the research. Manage and coach a team of research professionals, with emphasis on evolving from data to insights and creating more impact from research findings.

GOJO Industries

Senior Director, Market Research

Provide senior level insights and strategy support for the Coffee and Foodservice business units. Includes leading and developing a team of insights professionals, executing foundational strategic research for the businesses (including brand strategy, communications and innovation) as well as thought leadership to the business on key business initiatives.

The J.M. Smucker Company

Senior Manager, Consumer & Market Insights

Sole responsibility for strategy and insights support for the Coffee business unit. Responsibilities included development of division learning plans and budgets, identifying the best methodology for the business objective, and executing all aspects of the research with vendor partners. Utilized research and deep consumer insights to provide strategic input into key business decisions.

Manager, Consumer & Market Insights

Responsible for custom research and strategy development for the Frozen Department Leadership team. In addition, responsible for conducting research with retailer partners and presenting frozen department insights to internal and external stakeholders.

Nestle

Retail & Shopper Insights Manager, Frozen Scale

Responsible for marketing research and strategy development for Buitoni business and the Baking division. Research included extensive brand equity and advertising work, segmentation, attitude and usage, and new product development. Managed a community of baking enthusiasts for on-going insight mining, as well as moderating of focus groups, ethnographies, and shop alongs.

Manager, Marketing Intelligence

Research responsibility for all travel websites across the Cendant travel portfolio. Research included brand equity, advertising, and segmentation work.

Orbitz

Consumer Insights Manager

Worked across multiple groups including syndicated research support, base business research, and innovation. Conducted both quantitative and qualitative research, including moderating ethnographies and shop alongs.

Tracey Gibb

Tracey Gibb