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Scott S.

Digital - eCommerce - Marketing - SEO, SEM - Social Media - Content - Email - Merchandising - Platform Development
Boston, Massachusetts, United States
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Scott S.

Digital - eCommerce - Marketing - SEO, SEM - Social Media - Content - Email - Merchandising - Platform Development
Boston, Massachusetts, United States
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Scott S. is an inspirational marketing leader with extensive experience in digital marketing and eCommerce strategies. He has worked both in B-to-C and B-to-B environments, transforming companies like Dell, USAA, Lands’ End, Accenture, and Brookstone.

With a Bachelor's degree in Marketing from Southern New Hampshire University and experience in Fortune 500 and IR500 companies, Scott is a leader who knows how to roll up his sleeves and get the job done. He has a talent for turning around challenging projects, using his expertise in Digital Marketing & eCommerce, Omni-Channel, Social Media, Mobile Marketing, Customer Acquisition, Customer Retention, CRM, Direct Marketing, Inspirational Leadership, digital platforms, UI, Information Architecture, Content Marketing, Promotions, Multivariate Testing, and P&L.

Scott has held various executive leadership positions, including CMO at Emerson Ecologics, VP of eCommerce at Brookstone, and VP of eCommerce & Digital at Acquity Group, Accenture. In these roles, he was responsible for the management of P&Ls, online marketing, content management, operations, and development for large Fortune 500 clients. His achievements helped Brookstone drive back to profitability after bankruptcy and delivered a positive EBITDA contribution to the company’s bottom line.

Scott has also led teams that managed all aspects of online marketing, including SEM, SEO, Affiliate Marketing, Online Marketplaces, Comparison shopping, and Behavioral Display Advertising for companies such as Lands' End, USAA, and Dell. Additionally, he spearheaded social media marketing for Lands' End and became responsible for the Catalog business.

Scott's skills, experience, and strengths make him a multi-faceted marketer who can lead and transform e-commerce and digital marketing strategies for large organizations on a global scale.

This public profile is provided courtesy of Clay. All information found here is in the public domain.