Rob Hartnett is a seasoned sports industry professional, who has been connecting sports leaders with businesses for almost a decade. As the founder and CEO of Sport for Business, Rob has developed a member-based networking platform that provides intelligent analysis of the commercial side of sports. He has collaborated with nearly all major sport and brand organizations in Ireland and has partnered with major entities such as PwC, AIG, Diageo, and Sport Ireland, among others.

Rob's expertise lies in creating beneficial relationships between the sports and business sectors. He is a regular commentator in the media regarding the commercialization of Irish sports. Rob is also actively involved in gaming and technology initiatives as a director, advisor, and investor in various organizations.

Rob studied at Franciscan College Gormanston and obtained a BA in History and Politics from University College Dublin. He has held leadership roles in various organizations such as Olympic Federation of Ireland, Irish Sport Industry Awards, Dublin City Sport and Wellbeing Partnership, and Entertainment for Business, among others.