Jeff Shelstad is an accomplished executive with over 25 years of experience in the education technology sector. He has a strong track record of building companies and leading teams in established, high-growth, and entrepreneurial situations. Shelstad is respected as an authority on the future of the higher education industry and as a public speaker. He has expertise in mission/vision building, marketing, capital raising, communications, strategy, product management, innovation, business development, and general management.

Shelstad has an MBA in Marketing from Duke University - The Fuqua School of Business and a BSB in Marketing and General Management from the University of Minnesota - Carlson School of Management. He has held executive positions in well-known organizations like Education, Capella University, iGroup LTD, Flat World Knowledge, Inc., Pearson Education and McGraw-Hill Companies.

Currently, Shelstad serves as the CEO of Reflection Sciences, Inc. and is known for being an experienced leader, financial consultant, business grower, and product visionary in the education space. In the past, he held the position of VP/General Manager - College of Business, Technology, Education, and PSL (BTEP) at Capella University. He co-founded Flat World Knowledge, Inc. and served as its CEO. Before that, he was the VP Editorial Director at Pearson Education, and he held publisher positions at McGraw-Hill Companies and McGraw-Hill Higher Education.