Yale (孙雅乐) is a seasoned Operations and Marketing Analytics professional based in Chicago. With a strong belief that data should sit at the center of all business management, execution, and strategic evolution, Yale is dedicated to making data readily accessible and usable to decision-makers throughout an organization. Her impressive domain expertise includes CRM management, BI implementation, web analytics, email marketing, predictive modeling (regression analysis), experimental design (A/B and multivariate), and logical data model design. She is deeply passionate about data, building impactful analytical teams, startups, and all things relating to food.

Yale studied Mathematical Methods in Sciences, Economics, Psychology at Northwestern University, sharpening her analytical edge and honing her problem-solving skills. She has also held key positions at PayPal, Braintree, Raise, kiip, SIM Partners, and Infantrust over the years. As Senior Manager - Analytics and Data Science at PayPal, Yale brings her experience and expertise to the table, driving impactful changes with her analytical superpowers. As the Head of Analytics at Raise, she led a team of data analysts and was responsible for building the data infrastructure, providing actionable insights, and optimizing user engagement.