Resa Gooding is a multi-talented digital marketer with expertise in various disciplines, including marketing automation, inbound marketing, sales enablement, HubSpot CRM, trade show, and conference marketing. As a HubSpot Certified Trainer & Demand Generation Strategist at Cacao Media, Resa works with heads of sales teams to offer guidance on digital sales campaign planning, software setup, and HubSpot tool training, guaranteeing her clients' immediate and sustained marketing success. Resa is also a former Jolt Instructor at Jolt.io, where she imparted knowledge on digital marketing and sales practices to business professionals.

Before joining Cacao Media, Resa served as a Conference Organizer at Sales Kenes and Content Israel, planning and executing over 30 international and local tradeshows and conferences. Her experience in organizing conferences enables her to relieve clients of the headaches of hosting or participating in a conference by ensuring the behind-the-scenes work is taken care of timely, efficiently, and, most importantly, effectively. Resa is also a former Digital Sales Strategist at NetApp, where she developed strategic marketing plans and budgets, conducted market, and keyword research, and executed lead generation and landing page optimization strategies.

Resa Gooding's other work experiences include Social Media Marketing Strategist at Click-Ins Ltd., Digital Marketing Consultant at OpenLegacy, Marketing Director at Penguin Strategies, Marketing Automation Specialist at AKT Human Capital Solutions, B2B Marcom Manager at OUTFORM, and B2B Account Manager at Water and Sewerage Authority. With her expertise in sales and marketing disciplines such as web analytics, copywriting/content marketing strategy, email marketing, CRM reporting and tools, networking, client relations and satisfaction, CTR improvements, A/B testing, social media marketing, paid advertising, SEO and SEM, Resa has consistently taken on the most challenging projects and driven significant ROI.