Oliver Dr. Hupp

Oliver Dr. Hupp is a highly experienced senior manager with extensive background in brand management research in the digital world. With more than 20 years of experience in the FMCG, B2B, and services industry, Dr. Hupp has become a passionate advocate of integrated research solutions that provide deep insights into both strategic brand building and top-line growth strategies.

Dr. Hupp has a Doctor of Philosophy (Ph.D.) in Economics from the University of Bielefeld and has worked as a Service Line Lead Brand Health Tracking at Ipsos, Global Director Brand Strategy & Tracking at GfK Brand and Customer Experience, Head of Consumer Goods & Retail Industry Deutschland at GfK SE, and Division Manager Brand & Comms - Consumer Goods, Services, B2B, as well as Research Manager at GfK Marktforschung.

Dr. Hupp has a strong focus on business development and client relationship management, having managed and worked with international and multidisciplinary teams in a global company. His technical expertise, combined with his deep understanding of the industry, has made him an invaluable asset to any organization.