Serge Cymbal is a highly experienced entrepreneur and business leader in the retail technology industry. With a strong background in Business Administration and Management, Innovation Process Management, Strategic Scenario Planning and Leadership, and Physical Sciences, he has gained significant knowledge in software solutions, operational planning, logistics, transportation management, and supply chain management, among others.

Cymbal is the Managing Partner at Custis Europe, a company that offers custom software solutions to US retail chains to improve their sales growth significantly. Automation of unique company processes and the protection of competitive advantages are the main advantages of working with Custis Europe. Some of the services they offer include generating an omnichannel service that can attract and retain customers, reducing transportation costs, optimizing demand maintenance, and sharing strategic information with suppliers with collaborative planning and forecasting solutions.

Cymbal also worked at various organizations, including SynchroMine, U-NQ, Mobile Angels, TransServiceGroup, Russian Grids JSC, IDGC Holding (now Russian Grids), IDS Scheer AG, BDO Unicon Consulting, ELVIS_PLUS, among others.

With a highly diverse professional experience, Cymbal has honed several skills and expertise, including inventory management, transportation management, warehouse management, material requirements planning, merchandise allocation planning, product strategy, and launch plans, among others.