Ritika Dube is a marketing and strategy professional with over 19 years of work experience across various sectors and countries. She is known for being a nudger, a coach, and a change agent, helping organizations develop brand strategies, manage P&L, and undertake corporate social responsibility. Ritika has held positions such as Vice President Strategy and Marketing at Kanmo Group, Head of Strategic Projects, Insights, Media, Public Relations & Corporate Social Responsibility at Yum! Restaurants India, and Brand Manager at Mahindra & Mahindra. She has also studied Bachelor of Engineering in Mechanical Engineering at the University of Pune, and PGPM in Marketing and IT at Management Development Institute.