Dax Upton, a sales and customer experience professional with nearly a decade of experience in managing a wide variety of clients, has honed his skills in creating a positive and engaging environment for customers, employees, and potentials alike. Dax’s main goal is to create a single, all-encompassing point of contact for customer experience, which is vital in a modern Software as a Service (SaaS) business. He is well-versed in account management, customer success management, customer experience and retention, SaaS client engagement, training, sales and marketing, call center management, branding and culture, and instructional design. He has gained a wealth of experience in training retail, financial services, call center sales, and direct sales personnel. Dax's background includes experience as a Customer Success Manager, Sales Director, Training Manager, Corporate Training Manager and Instructional Designer, Regional Sales Manager, and Chief Operating Officer. He is currently studying for a Bachelor of Science in Business Management at Utah Valley University.