Sarah Sopab is an experienced UX Lead with a solid background in library science and art history. A graduate of Pratt Institute and Hunter College, Sopab has held various UX design and strategy roles in top-tier organizations such as Daimler Trucks North America, Grey Group, and DDB. Her diverse experience in design, usability analysis, and information architecture has honed her ability to create intuitive and user-friendly interfaces that optimize user experience, increase engagement, and drive business results. Sopab is deeply passionate about making design accessible and inclusive to all, and she brings a user-centered, empathetic approach to every project. Her expertise also extends to data analysis, user research, and project management, making her a well-rounded and valuable asset to any team.