Anand Muralidaran is a technology and business leader with over 20 years of experience in consulting, sales, partnerships, marketing, and P&L leadership. Passionate about the intersection of retail, consumer goods, commerce, and digital, Anand has opened markets in the US, Mexico, South America, Canada, and Europe. He has built lifetime relationships and grown portfolios in retail, consumer, media, entertainment, transportation, and technology verticals. Anand is a holistic thinker with a deep understanding of the needs, wants, constraints, and challenges of enterprise leaders and executives. Brainstorming and advising the right go-to-market (GTM) strategy, he helps startups increase their market surface area and the probability of adopting startup solutions by enterprises. He is laser-focused on building and strengthening executive relationships with customers and partners and creating a perfect ecosystem for harmonious growth. Anand is an Uber-curious and consultative sales/portfolio leader focused on delivering strategic value to customers while growing portfolios. He provides strategic advice and value to the pursuits, enabling and coaching his team to be insanely customer-fanatic. Anand believes in aligning every channel with the customer to drive the best results and building win-win-win partnerships with partners and customers. He helps gain the respect and trust of customers and partners as their trusted advisor for himself and the team. Anand is an eternally curious technology and business leader with a deep understanding of digital transformation, retail, CG, and physical commerce. He is the founder and CEO of Startup Growth & Enterprise Innovation at Iconic Mindset LLC. Previously, he worked as a Business Strategy and Growth Advisor at Pacific Community Ventures (PCV), Head of Sales, Demand-Gen, and Channel Partnerships at Wolken Software, and a Go-To-Market Evangelist for Wipro Ventures.