Phillip Waring, President of The Avalon Group, is a hotel and restaurant management professional studied at The University of Bolton, an alumnus of Moorlands Boarding School, Clitheroe England. Waring is a passionate trailblazer, having established The Avalon Group in 2013 to bring organic, vegan, and vegetarian brands to the forefront of the food service industry. With a focus on plant-based proteins, non-GMO/organic, and "good for you" beverages, snacks, prepared foods, and ingredients, he represents top-selling brands to the Food Service, Hospitality, Vending, and Micro Market channels.

Waring's role has been that of a strategic partner to clients, resonating across both distributors/operators and GPOs, guiding them in capturing a piece of the swiftly growing and evolving Food Service channel. A professional with years of experience, he leads a motivated and dedicated team of sales associates in the US, helping clients achieve their goals. Waring has had an illustrious career, serving as Vice President Sales Western Division, Sr Vice President Business Development, Sr Vice President Sales, and Regional Vice President at SYSCO. Additionally, his expertise stems from being a former District Sales Manager and Marketing Associate at SYSCO Los Angeles.

For those seeking to engage with The Avalon Group's services or desire Waring's guidance, he can be reached via phone at 916-660-6908, email at pwaring@theavalongroup.org, or website: www.theavalongroup.org.

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